Social Media Video Marketing

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Video Marketing Using Social Media

Video MarketingTwo of the most utilized ways marketers have to get in front of the targeted audience are Social Media and Video Marketing. YouTube is still the biggest player for social media videos but sites such as Facebook, Instagram, Twitter  and Snapchat have made huge strides in the millions when it comes to video. We are all visual creatures, images get more notice than text, moving images get even more notice. Think about how popular GIF’s, TIFF’s and those short little looped video’s were on Social Media. Video is all of those things and more.

Why Vid’s On Social Media Sites?:

Before the latest boon happened, most marketers used YouTube for their vids and dispersed them among the Social channels to their targeted audience. Taking a chance Facebook took to experimenting with in-house vids. The goal was this:

  • For every YouTube URL, the risk of a FB user leaving the site increased.
  • Facebook wants their users to remain on site and not leave for a competitor.

Vid’s uploaded directly onto the social sites get more exposure than those from other platforms, just ask Meerkat. They’re the service that had exploded onto the scene to give Twitter users the ability to upload vid’s on site until Twitter released their own Periscope. This app basically allows you to share “live” video on mobile directly onto Twitter. Your video content is the best way to Brand your business and build “Know, Like & Trust” among your chosen audience quicker than text ever did. Your potential leads get to see your mannerisms and actually feel like they know you better when you share your vid content. Other than a “one on one” in person meeting, there isn’t a better way to build “Know, Like & Trust” between you and your potential customers than with video’s.

Adding Vid’s To Your Overall Brand Strategy:

Your overall marketing strategy should include multiple media sources to increase your Brands visibility which should include:

  • Providing helpful and useful information that is valuable to your niche and sub-niche
  • Give information to the audience of who you are and what services you provide
  • Actionable Calls To Action (CTA’s) that are easy for your audience to use themselves
  • Be the means that compliments you as a likable figure targeted leads can relate to and trust
  • Easy ways to capture potential leads and convert them into new customers

Marketing loves speed, those that can act quickly are most often those that enjoy the most benefits. Let me help you develop your own complete marketing strategy, let’s talk and get your business on track: [email protected]

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