Getting Organic Growth on Facebook and Twitter – Best Practices

Social media can be an alluring land where newcomers expect engagement figures to skyrocket in no time. But the social-savvy know they have to be cautious with the vain promises and focus on getting organic

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The Rise of Voice Search and What It Means for Marketers

Are you ready for a voice-activated world? Is the world ready for such a thing? Regular users are slowly getting into voice search. One of the aspects leading up to this point may have to do with Google’s

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How to Create a Marketing Strategy for a Local Business

Local businesses can have a hard time reaching their audience because they are competing against global brands. However, don’t think you can’t succeed if you’re targeting a local audience. In

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Best Tactics to Promote Your Video Content on Social Media

In 2017, it seems all marketing analysts are on a mission – that of convincing you of the innumerable benefits of videos for your business. Well, they’re doing it for a reason – video

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Image Best Practices to Help You Better Engage Your Audience in 2017

Instagram has reached 600 million monthly active users, while Pinterest has about 150 million – and counting. Both platforms have experienced accelerated growth in the last couple of years. The

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Rethinking Written Content In 2017: How To Do It Right

For any post to be truly SEO-friendly written content is of the essence. It shouldn’t be superficial or filled with complicated technical jargon. It takes time and real work to turn what you write

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Video Marketing Statistics That Will Define 2017

When faced with the ever-changing marketing environment, business owners may ask themselves: What ROI do I get from choosing one marketing option over another? How sustainable is online marketing as opposed

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Top Strategies to Leverage Your Expertise and Make More Money

I bet you are exquisite at something and that there are plenty of people out there who look up to you. Your expertise is your most valuable resource and you should take advantage of it to make more money. Have

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Could This Be the Future of Content Marketing?

Creating high-quality, visually appealing, authoritative content which gets readers excited is super hard. It usually takes a lot of time, effort and commitment. So, when your content is finally ready

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Top 4 Tips for Writing Better Ad Copy

Every business needs traffic and great ad copy can certainly drive more traffic. But the key word here is great. Effective copy is inspiring, persuasive and elegantly written. Getting it right is no

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