When faced with the ever-changing marketing environment, business owners may ask themselves:
The same questions could be asked about video marketing as well.
In this case, there seems to be a slight reluctance towards this resourceful marketing channel. Mainly due to lack of resources, many businesses are not yet convinced to invest in it.
However, statistics point they should trust video content. Let’s see what the figures are indicating and then try to draw a conclusion.
If you’ve been following social media in 2016, you were able to notice a rise in live videos, infographics or businesses taking on Instagram.
It’s because people have started to realize they can create more powerful brands using social networking sites which rely on visual content.
And when the demand is great, the offer diversifies accordingly. There are dozens of tools which help users with different design skills to create visual content.
That said, we know in 2016:
Among the visual assets, marketers seem to favor video content more and more.
For 2017, specialists estimate an even more pronounced preference for video promotional materials:
Can we say the main tendency is pairing of video with mobile marketing? The figures seem to attest to that.
To get this approach right, you need to consider the preferred length of the material is less than 5 minutes.
Plus, more and more mobile device users are interested in 360 videos.
A significant aspect is the number of adult users which consume video content on multiple devices at once – a whopping 85%.
As you can notice, there are several aspects involved in assembling a video marketing strategy:
As an overall consideration, the 2016 visual and video content figures are optimistic enough to determine companies go on this route.
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