LinkedIn is the place to be if you’re looking to attract leads. It’s the social media network for professionals, and it serves more of a business purpose, than a personal one. With over 300 million users worldwide, LinkedIn is a great place to be if you want to find leads, and make connections that will help your business.
This social media network is extremely powerful for business professionals, and it’s the number one place to be right now.
Make your profile relevant for your leads. I’m positive that you’re extremely proud of everything you’ve accomplished so far in your life, but chances are that your leads might not be as interested in the fact that you graduated some high profile faculty. Instead of listing projects, jobs, and diplomas as your personal accomplishments, try to make your profile more about how you can help your leads solve their problems. Show them that you’re capable, that you have the solution they need. When doing your LinkedIn profile make sure it’s complete, fill in everything you possibly can. Share your story and make it as compelling as possible (have you helped a lot of people, squeeze that in there).
Be active in discussions. By being active on LinkedIn, you will gain more exposure, which will increase the chances of you attracting leads. Think about it this way: if no one sees you being active, then they won’t know who you are, what you do, or whether you have any sort of expertise in your field. By engaging in groups, and discussions, you will have the possibility of becoming an influential person. Also, in groups there will be people interested in what you have to offer, so it will be really easy to connect with them if they like what you have to say. Bonus – Create your own targeted Linkedin Group! This will help you generate interest, authority and influence!
Everybody should use LinkedIn, especially because it’s the only social media platform that aims towards building connection between professionals, and is not focused on just making friends.
If you do follow the tips above, and you keep in mind that it’s about what your leads want, not about what you’d like to see, you’re definitely going to succeed in this process.
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