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The successful practices for attracting leads on LinkedIn

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Why you should consider LinkedIn for attracting leads

LinkedIn is the place to be if you’re looking to attract leads. It’s the social media network for professionals, and it serves more of a business purpose, than a personal one. With over 300 million users worldwide, LinkedIn is a great place to be if you want to find leads, and make connections that will help your business.

This social media network is extremely powerful for business professionals, and it’s the number one place to be right now.

attracting leads

How to attract leads on LinkedIn

  • attracting leads

    attracting leads

    Make your profile relevant for your leads. I’m positive that you’re extremely proud of everything you’ve accomplished so far in your life, but chances are that your leads might not be as interested in the fact that you graduated some high profile faculty. Instead of listing projects, jobs, and diplomas as your personal accomplishments, try to make your profile more about how you can help your leads solve their problems. Show them that you’re capable, that you have the solution they need. When doing your LinkedIn profile make sure it’s complete, fill in everything you possibly can. Share your story and make it as compelling as possible (have you helped a lot of people, squeeze that in there).

  • Having recommendations. LinkedIn is great, because people you’ve worked with can leave recommendations on your page. They can describe what it was like working with you, and how you were able to help them solve their problem. These kind of testimonials are great, because they make you trust more the person that’s behind a profile. Don’t be afraid to ask the people you’ve worked with so far to write a recommendation for you. Endorsements are great, just make sure that you are giving them out too (this works with people you want as leads too). If you proved to be extremely valuable for them, they will definitely be happy to do it. Also reach out to people you want to work with like possible leads you can help and industry leaders in your market. Reach out to as many people that you can as this can dramatically expand your opportunities.
  • attract leads online - be active

    attract leads online – be active

    Be active in discussions. By being active on LinkedIn, you will gain more exposure, which will increase the chances of you attracting leads. Think about it this way: if no one sees you being active, then they won’t know who you are, what you do, or whether you have any sort of expertise in your field. By engaging in groups, and discussions, you will have the possibility of becoming an influential person. Also, in groups there will be people interested in what you have to offer, so it will be really easy to connect with them if they like what you have to say. Bonus – Create your own targeted Linkedin Group! This will help you generate interest, authority and influence!

  • Write and publish content. A lot of LinkedIn users write and publish articles here. It’s a good technique, that will give you exposure among those that want to solve a certain problem whose solution you have. By creating great content, you will position yourself as an expert. Give your audience relevant pieces of information, share the unique opinions you might have, give them something to think about. Also, by using the right keywords, your articles will be found in search engines results. Hint – Optimize your profile with the same targeted keywords for added leverage and attraction.
  • Build relationships. Anyone who will at some point talk to you on LinkedIn, can be a potential lead. Whether they’re looking for a solution to their problem right away, or they don’t really have the time to solve it right away, you just have to be there for them when they’re ready. Show them that you care about them (Be The Best You), and that you genuinely want to help them solve their problem.

LinkedIn is a great place to start attracting leads

Everybody should use LinkedIn, especially because it’s the only social media platform that aims towards building connection between professionals, and is not focused on just making friends.

If you do follow the tips above, and you keep in mind that it’s about what your leads want, not about what you’d like to see, you’re definitely going to succeed in this process.

Need more traffic & leads? If attracting leads is a problem you’re confronting with right now, getting more traffic, or generating leads, you can contact me, so I can help you in the development of your online business.  Generate 500 leads or more in 60 days with my action guide for free. Your path towards success can start with me.

About the Author glenn

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