Rethinking Written Content In 2017: How To Do It Right

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For any post to be truly SEO-friendly written content is of the essence. It shouldn’t be superficial or filled with complicated technical jargon.

It takes time and real work to turn what you write into something which can be enjoyed by readers who are looking for the information you provide.

So you need to create written content that has quality and is designed for humans. It should be accurate, informational, detailed and unforgettable.

In the following lines, you’ll find useful tips and tricks which will help you write better content that ranks higher.

A Few Minor Technicalities

written content

You should always create content that’s well written and isn’t just a minor contribution. The length of your posts does matter. For example, publishing posts shorter than 300 words won’t get you much and you won’t be able to take the first positions in SERPs.

Long story, short: the longer the content, the better the chances of ranking well.

Another great tip is finding long tail keywords. These are syntagms of two to four words which users usually use to find specific information. Their search volume may be lower, but you get higher ranking chances.

Keywords should be used in your blog post’s first 100 words. Then make sure to implement the right keyword density, or Google won’t be able to tell your written content is focused on a specific keyword.

Keyword density should revolve around a value between 1% and 2,5%. It used to be more, but Google now prefers natural language.

Another important aspect is the use of social sharing buttons. Doing so sends social signals to search engines, increases brand exposure, and also your website’s traffic.

Create Written Content For Humans, Not Google

written content

With every post you publish you should strive for creating content which is:

  • Unique
  • Relevant
  • Solves problems
  • Provides solutions.

It doesn’t really matter if you’re a business owner or a blogger, your written content should set you apart from your competition. Stay true to your brand message and deliver what you promise.

Every blog post you publish should:

  • Inspire
  • Educate
  • Empower

Use content to connect emotionally with your target audience. On the long run, it will differentiate you from your competition and help your business or project grow.

If your goal is building just another blog, website or business there’s a high chance success won’t be something you’ll achieve.

Strive for amazing customer experiences and authentic written content. You want a business that is built on what it is you have to offer that is unique.

Wrapping Up

2017 should be the year when content producers stop focusing on delivering content only for Google. The search engine giant isn’t the one using your content in daily activities. Google isn’t the one listening to what you have to say.

But people do. Yet they will do it only if what you write is unique and solves something they are struggling with.

How do you see written content in 2017?

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About the Author glenn

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