What the heck does a marketing S.O.S. have to do with Marketing Strategy? How to avoid a marketing S.O.S., don’t panic help is here. Well it’s one of the biggest distractions you will ever face in Home Business. The sad truth is that the longer you are exposed to this field of Home Business Entrepreneurship, the more distractions you will face. The worst one of all is call Shiny Object Syndrome, or S.O.S. This post will cover why S.O.S. is the downfall of so many marketers today and how you can Avoid A Marketing S.O.S.
When you have Shiny Object Syndrome you will never make it towards that success plateau that you’re seeking. So it can seem as though you’re stuck on a Island but you get mail, tons of it too! Your only choice is to buy it, maybe this time it will be success! Wrong! Don’t get me wrong, I do understand. I’m a recovering S.O.S. addict myself, I was always buying the next hot thing hoping it would do the same wonders for my business. In the end none of these new gadgets or software really will work for the new marketer because it takes away the one thing you need most, your focus!
There is one thing you can do to exercise those S.O.S. symptoms away and that’s to attack it at it’s core. What is the most tantalizing thing about S.O.S.? The ad copy:
The ad copy is usually top notch and speaks to your current pain: Save Time, Make Money Quicker, Get Leads, Grow Your Business. I’m going to tell you one simple method that will actually grow your business with consistency & focus. Copy it all down! That’s right, the next email or ad you see that is compelling enough for you to look at and think about buying will turn on your mental red light. When you’re next exposed to something you think is a great product to buy, see that red light in your head. Flashing red light (really try it, it works).
Once you start to see that flashing red light in your minds eye, copy down the ad copy. Copy it word for word, study it and use it to apply to your business (never use any ad copy that’s is exact to the one you copied). This will improve your own ad copy and give you laser focus on your own business so you can put out your own ads with similar eye catching copy! The other thing you much absolutely do to reinforce this habit is to STOP! When your mind makes the flashing light go off, think these two things:
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Contact Glenn Today: 1 On 1 Coaching Call Appointment: http://www.meetme.so/gtguilloryonline
Glenn lives in Colorado Springs, Colorado and has been marketing for 4 years. My biggest goal is to help other marketers end their struggles with my Coaching. Often new marketers don't get the clarity they need and that's what I provide.