Instagram has reached 600 million monthly active users, while Pinterest has about 150 million – and counting. Both platforms have experienced accelerated growth in the last couple of years.
The explanation? They are both visually based. They leverage on people’s growing appetite for visual content.
Is that not enough to get you interested about image best practices? Here are a few stats which speak volumes about the growing power of visual content:
Clearly, using visual content is paramount. And the good news is you don’t have to be a designer to get great images.
Clip art style images often look outdated and cheap, particularly if they are grainy. They can undermine your credibility and make you seem like you’re not paying attention to details.
On the other hand, lifestyle photos tend to be perceived as being more professional looking.
Moreover, people find it easier to relate to them for obvious reasons. Use images with faces as often as you can. They are the best when it comes to getting people’s attention.
There are many great resources you can access to get free or cheap stock photography. So there’s really no reason why you should compromise quality.
As far as images best practices go, this one is a must.
Images which are visually cluttered are “busy” can often be confusing and offer too much visual information. As a result, people just don’t know what to look at first.
Opt for images which have a clean design – especially if you are using them as the background for something (in the case of product pages or landing pages, for instance).
This way, you can add text, logos, icons without having to worry your target audience won’t be able to process all that visual information.
We couldn’t talk about image best practices without including consistency. So, here are some tips which can help you create a uniform visual brand across all platforms:
Using visual assets can help you capture the attention of your audience and spark engagement. My hope is you’ll start using these image best practices right away.
This is why I wanted to end this article by pointing to a few free stock photography sites. Use them to find high-quality images which don’t have any copyright restrictions:
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