Image Best Practices to Help You Better Engage Your Audience in 2017

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Instagram has reached 600 million monthly active users, while Pinterest has about 150 million – and counting. Both platforms have experienced accelerated growth in the last couple of years.

The explanation? They are both visually based. They leverage on people’s growing appetite for visual content.

Is that not enough to get you interested about image best practices? Here are a few stats which speak volumes about the growing power of visual content:

  • Posts which include images produce 650% higher engagement than text-only posts, as shown in this infographic.
  • Visual content is easier to remember. People only remember 20% from reading text-based content without visuals.
  • 2oo% more images are liked on Facebook over text, according to this source.

Clearly, using visual content is paramount. And the good news is you don’t have to be a designer to get great images.

Use Related Lifestyle Photos Rather than ClipArt Style Images

Clip art style images often look outdated and cheap, particularly if they are grainy. They can undermine your credibility and make you seem like you’re not paying attention to details.

On the other hand, lifestyle photos tend to be perceived as being more professional looking.

Moreover, people find it easier to relate to them for obvious reasons. Use images with faces as often as you can. They are the best when it comes to getting people’s attention.

image best practices

There are many great resources you can access to get free or cheap stock photography. So there’s really no reason why you should compromise quality.

Make Sure the Images Are NOT Visually Cluttered

As far as images best practices go, this one is a must.

Images which are visually cluttered are “busy” can often be confusing and offer too much visual information. As a result, people just don’t know what to look at first.

Opt for images which have a clean design – especially if you are using them as the background for something (in the case of product pages or landing pages, for instance).

This way, you can add text, logos, icons without having to worry your target audience won’t be able to process all that visual information.

image best practices

Be Consistent

We couldn’t talk about image best practices without including consistency. So, here are some tips which can help you create a uniform visual brand across all platforms:

  • Use the same style of images for your blog posts. For instance, don’t use both lifestyle photos and clip art style images in the same blog post.
  • If you have a business Instagram account, try to use the same filters to create a consistent image of your brand.
  • Pick a set of design elements and use them in a consistent matter.

image best practices

Ready to Start Using These Image Best Practices?

Using visual assets can help you capture the attention of your audience and spark engagement. My hope is you’ll start using these image best practices right away.

This is why I wanted to end this article by pointing to a few free stock photography sites. Use them to find high-quality images which don’t have any copyright restrictions:

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About the Author glenn

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