What is Attraction Marketing and how does it benefit your Business? It’s how well people perceive your business and the value you provide. Your Business Appeal is about how well you brand yourself and generate consistent leads. The greater your appeal as a business is to leads the larger your audience will become.
How well does your Marketing System work? Let’s say you have a Chiropractor Business and you know how well people need your services. Who really needs what you provide, everyone with a back? Everyone that could need your service is not your ideal customer. Everyone that is actively looking for someone to alleviate their back pains is your ideal customer. Getting sales for your Business depends upon you delivering your product to the people that are already looking to buy. This is an old sales principle you should remember, “no one likes to be sold, but everyone loves to buy!” So what does that have to do with being how your business appeals to customers? Targeted Leads, people will not only seek out your business solutions but they will also recommend you to others!
Sales Dude, “Bob” is what everyone imagines the average Salesman to be. He makes his commissions and doesn’t take “No” for an answer. Bob is always looking for the hot lead, meanwhile Betty is a Saleswoman in the same office. She doesn’t make nearly as many commissions as Bob but for some reason Betty’s customers always return specifically to her. Watch this video and I’ll explain why Betty will soon surpass Bob and become the top earner in the company.
From the example scenario given in the above video I explain how Betty becomes the desired “go to” person in her business. Betty doesn’t target her leads because of flash or assumptions through appearance and she makes herself more appealing to leads from the many methods she uses to follow up with them. Betty is building a lasting business that will produce returns for her over time forever. Bob needs “fresh leads” each and every month, that’s not sustainable.
Remember when you were younger and some holiday’s like Easter your parents would make you dress up in your best clothes? Or the first time you were invited out to dinner and told you needed to be on your best behavior? You are the primary representative of your business so you need to show the world “The Best You” at all times. Business Success comes from practice in being the confident speaker, competent leader, the person willing to do more things to increase your knowledge of the niche you have chosen. Strive to be “The Best You” in all things and people will gravitate to your business. Ask yourself now, “Am I showing The Best Me to everyone that is exposed to my business”. Work at becoming better than you were yesterday and repeat this goal daily. This is what business success is built from, find out more about how you can get more Targeted Leads in this related post.
Be consistent in your efforts, you will struggle but the great successes from marketing does not come on any time table. You really can achieve your dreams and I’m confident in you getting there if you keep at it. Get a mentor or a Coach to help you along because that is one thing that every successful marketer owes their own success to.
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Your Friend & Coach, Glenn
Glenn lives in Colorado Springs, Colorado and has been marketing for 4 years. My biggest goal is to help other marketers end their struggles with my Coaching. Often new marketers don't get the clarity they need and that's what I provide.