When I first set out to get my business page up, I really didn’t have a clue and was following the advice of a “Guru”. So yes I didn’t have a clue but some how still managed to get some interested people following the page. Eventually I had about 10K likes, daily engagement in the posts I put up but can you guess what was missing? Absolutely, positively zero money! Oh yes I promoted posts and even promoted my blog posts but none of it was optimized for Lead Generation or Sales. This post is to help you avoid falling into the same circumstances and correct your existing page or get a better start than I did.
You must have a Facebook Personal Profile Page before you can create your business page. Once you have all that you can pick the option “create a page” or just go to this link: Create Facebook Page. Now you want to pick your “Category or Classification”, you will likely see choices like these:
Much like any other page that requires input FB will navigate you to the remaining tabs to fill out, don’t skip these. Fill these blocks out completely as possible, it helps if you do. Much of this the remaining information will be for your “About” tab. Fill in all the spots, as you start gaining interests some of your leads will read what’s there. Take a look at this example:
On this page there are places for you to enter your phone number (put your business number here if you have one), email address (either your personal or business email) and website URL. Also include contact information such as a link, appointment scheduler, or even voice mail in your personal information block so leads have multiple ways to see how you can be contacted.
When Branding yourself it’s good to upload a good picture of you that is the same as the one people will identify as you on your blog. If you’re Branding your self owned business and have a Logo that your customers identify with put the logo here instead. You will need the image to be clear (png type images shrink or enlarge well) and 180 x 180 pixels.
This is the large background of your Fan Page, it is the single most prominent area of your page, so you want it to capture attention. I really recommend that you outsource this to a freelance professional, Fiverr or Elance has quite a few that would be happy to have the work but I recommend trying out Pagemodo. You can edit an existing template for free or get them to design a custom cover page for you. Take a look at the available apps that are available for FB Fan Pages and decide if there’s any that fit your business needs. Here’s my cover page image, you will see that I am my own Brand and that I use this very same banner across all of my Social Accounts:
Why do they want me to promote my page already?
As some point during this process of completing your Fan Page, FB will suggest that you promote the page. Ignore this suggestion until you start having regular posted content, share a few things to your site first because you want some actual regular content for people to engage with.
Step 3: What, How, When to post content. There seems to be a gazillion different pages in search now that will tell you the best times to post on FB. Four basic times to start with but I’m going to concentrate on letting you know how and what to share on your new Fan Page;
Another time saver is the drop down for you content posts, just click the arrow on the “post” button. This works for your original content, linked, video, image or text where you can “schedule” the post for a later time, date or even save as a draft for later. This is great to get ahead of schedule just in case life gets in the way of you accessing the Internet for whatever reason. You can also set your posts from public to private much the same as post on your personal timeline.
Use your Fan Page along with your Blogging Strategy to promote and establish your audience and keep consistent. How well this can work for you depends upon you providing great material that not only solves the biggest problems your audience has but it also very interesting for those in your niche. Always provide ways for your audience and potential customers to reach out, contact you and for you to reach out to them. Yes it is that vital, the more people you can actually talk with and help will be the greatest factor in your business success (even if the process is automated).
Join me again soon for more value, as I will pick up where this post left off and show how to get leads from your page. Do you have questions or comments about this post? Please leave a comment below, I love getting comments and respond to all of them. You can also contact me directly for any online business questions at: [email protected]
Until the next, your Friend Glenn
Glenn lives in Colorado Springs, Colorado and has been marketing for 4 years. My biggest goal is to help other marketers end their struggles with my Coaching. Often new marketers don't get the clarity they need and that's what I provide.