As you probably know, Google AdWords has two main networks:
The question we are going to focus on in this article is how can Google Display Network help you generate more leads?
To get started, here are a few noteworthy advantages which will likely peak your interest:
Now that you know more about it, let’s jump straight into how you can use the Display Network to create profitable campaigns.
Google Display Network lets you target your ads based on audiences in a number of different ways:
To support your efforts to generate more leads, display ads need to be more provocative compared to search ads.
That’s because Search Ads appear to people when they’re already looking for specific goods or service.
Advertising on Google Display Network, on the other hand, is meant to help you gain your audience’s attention earlier in the buying cycle, when they are just starting to be aware of a need they want to fulfill.
What you need to trigger them into a buying mode is a powerful short phrase or jingle (hook) which sparks strong, genuine emotions, such as:
If you can shape up your ad message to harness emotions, you have a better chance to generate more leads with your Google Display Campaigns.
One of the best things about the Google Display Network is that it allows image, video or rich media formats to appear on its network of sites.
You can make the most out of this and generate more leads by:
There are many other levers you can pull to get more leads and sales with Google Display Network.
If this is an advertising strategy which you think is right for your specific goals, you can read more about building your first campaign here.
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