Local businesses can have a hard time reaching their audience because they are competing against global brands. However, don’t think you can’t succeed if you’re targeting a local audience.
In the last few years, it seems people have started to support more and more their local community and small businesses. But to attract people’s support, you need to market your local business.
In this article, I’ll show you how to do that.
The key word here, as you could probably tell, is local. It’s very different than optimizing a business for a global audience.
The most important thing you can do for local search is to include your location. You can add it in your content, meta description and you can even add your physical address from Google maps. More than 80% of consumers use local search, so it’s incredibly important your location is visible.
A survey showed more than 50% of consumers use their mobile phones to search for reviews, directions or store hours. You’d think a mobile friendly website is not that important, but think about this.
When they’re on their phones, people don’t have as much patience as they have when they’re browsing on a desktop. In fact, a study shows mobile users will abandon a site if it takes more than 3 seconds to load.
Email marketing remains to this day one of the most efficient customer acquisition channels. You can use this channel both ways:
Perhaps creating content for your social media accounts doesn’t seem that hard to you. However, keep in mind is has to appeal to a local audience.
Since most social media platforms have started to lower the organic reach for the posts, you need to consider advertising. One of the greatest advantages of running ads is the fact you can target the audience you want to reach. That way, you’re going to build a following which is interested in your business.
Running a local business can bring you plenty of benefits because it’s much easier to collaborate with other business owners.
Do a research to see if there are companies in your area you can reach out to, in order to develop cross-promotion strategies. The only thing you need to keep in mind is they do not have to be a direct competitor of yours.
Whether it’s business conferences, exhibits or workshops, try to get yourself involved, either as a sponsor or a speaker.
This will increase your exposure and more people will find out about you through word of mouth, which is free marketing.
Being local doesn’t mean your marketing has to be limited, it just means it has to be different. I hope these tips are going to help you get a good grip at marketing your local business.
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