If you own a business, then you definitely want to get your hands on some quality Twitter lead generation cards. What are they? Put simply, these Twitter cards allow you to input any promoted Tweets into an actionable interface. This way, when users click on the call to action (CTA) you placed, Twitter will automatically send you their Twitter-associated email addresses. This means you also know they’re valid, since they are verified by Twitter.
The most important thing about these cards is that they basically extend your Tweets and allow you to implement a CTA into your message. This, in turn, will help get people more interested into what services and products your business has to offer.
But how would you go about creating quality Twitter lead generation cards? Well, fortunately for you, there are various tips and tricks you can take into consideration when doing this:
Think of the process you have starting with how you attract a lead all the way to converting leads into customers. The process or trail that your traffic will follow should be an obvious straight path without alternate routes or confusion. It is true that most CTAs (Call To Action’s) generally link to landing pages that provide people with useful e-books or white papers in exchange for their contact details. However, you also need to take into account the way most people access Twitter lead generation cards. Understand that almost half of the Twitter user base accesses Twitter through mobile devices.
What this means for your business is that it would fare better if it would provide people with something that doesn’t require them to download it, since it’s rather inconvenient. These are the Actions of Twitter Cards you can use for Lead Generation:
Email List sign up, capture those leads and build your list.
Sign up or register on a Website, great for e-commerce, membership sites, and site newsletters.
The thing about these Twitter lead generation cards is that they used to impose a 20-character limit, and regular Tweets were limited to just 140 characters. Which really gets you thinking when it comes to adding your CTA. What if you could use a vine, viral image or even a 5 minute video? Now you can, just imagine the possibilities it would that create for your business! In an earlier post I wrote about the benefits of Native Ads, you can create Native Video’s with Periscope and incorporate video with your cards too!
Take your time when coming up with a clever CTA. If you are having trouble coming up with ideas, then see what your competition is doing. For every post, article, e-book, video, etc. I research the Internet not just for information but also to see what others have done on the subject. You should do the same and it will help you to get better with your own marketing.
Why? Because it is designed to get people interested and ensure they are not put off. Adding extra links and images will not help you out because it will only seem like extra clutter and confuse possible leads. Keep the format clean and people will start clicking on it to see what you have to offer. There are two primary types of Twitter cards specifically designed to aid in getting people onto your lists or on your site but there are 9 total types of cards:
Photo Card – Similar to the Summary Card with large image, the biggest difference is that when it’s embedded and shared elsewhere the photo is visible above the original text. On Twitter all the details and links show up above the image too.
This very important step should not be skipped because it will actually provide you with much needed data. All you’ll have to do is go to the “Data Settings” section and submit the tracking URL (watch the video in the top of this post and I’ll show you). This will allow Twitter to provide you with valuable information, such as how much traffic your landing page is getting. Check your performance numbers daily, always know your numbers.
Never forget to nurture your leads once you acquire them. Ignoring them will get you nowhere. If you are not sure how to go about doing that, then don’t worry because I’m here to help. Schedule a free one-on-one session with me and you’ll get all the information you need.
Need more traffic & leads? Generate 500 leads or more in 60 days with my action guide for free.