Getting Organic Growth on Facebook and Twitter – Best Practices

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Social media can be an alluring land where newcomers expect engagement figures to skyrocket in no time.

But the social-savvy know they have to be cautious with the vain promises and focus on getting organic growth instead.

It’s because they know this is the steadiest route to real engagement coming from networking with customers.

And what platforms offer the largest pool of users you can engage with? That’s right, Facebook and Twitter.

Large user base also means high competition, so let’s go over some best practices that will help you make good use of your business account.

Set Your Principles

Just like preparing for a marathon or a race, setting your business for social media growth means you know you’re in it for the long run.

That further means you have to keep in mind what you stand for and what your expectations should be.

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Here are a few principles to shape your mindset:

  • Expect results to come gradually.
  • Don’t chase big follower counts if this doesn’t suit your business profile.
  • Always research your audience’s behavior and patterns.
  • Devise a smart personal branding approach with authenticity at its core. Social media is the place to show off the cool stuff about your team or company culture.

Assess and Audit

Now, let’s get to the part where you know what you need from social media, and you start to actually build your presence.

First and foremost, a social profile audit needs to be carried out. It will consist of:

  • A content calendar – you need to always monitor and have your content planned in a single place.
  • An audience map – the place where you identify the kind of influencers you’ll be interacting with.
  • A content map – it includes: posting times, hashtag research results, curated pieces, picture folders. Pro tip: use automation with caution, or else you risk being perceived with caution.

Build a Smashing Content Calendar for Organic Growth

Curating some articles, pictures or video pieces to distribute to your followers might not seem like rocket science. And indeed, it isn’t.

It only requires dedication and lots of practice. The latter is needed when you actually have to connect the content to the other elements needed for attaining its success. 

First, here’s what you need to synchronize in order to get organic growth:

  • timing
  • CTAs
  • topics (which should include trending ones that are relevant to your business)
  • user behavior
  • important events in the industry

Twitter Best Practices

In the lines above, I’ve outlined a few ticks to check when starting off in the social media environment.

Now it’s time to sketch specific practices to follow on the two most mainstream social media sites.

First off, Twitter.

Here, it’s essential that you approach the following items correctly:

  1. Hashtags – channel your search towards finding the specific hashtag to your industry.
  2. Twitter chats – engaging in Twitter chat conversations shows you’re interested in knowledge sharing, rather than mere Likes or Retweets.
  3. Multimedia content – this is actually a survival tip on Twitter where people should be able to assimilate content fast and without too much effort.

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Facebook Best Practices

Facebook has broader uses than Twitter, so organic growth here can take a while to master.

That shouldn’t scare you off, though. On the contrary, challenge yourself and try to:

  1. Devise a local promotion strategy.
  2. Create video content – this is most likely to be shared.
  3. Avoid posting during times with high public announcement frequency.
  4. Test your audience – one way is by posting questions triggering them to answer so that they can bring their own contribution.
  5. Drive interest with giveaways or Facebook live broadcasts.

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