Social media can be an alluring land where newcomers expect engagement figures to skyrocket in no time.
But the social-savvy know they have to be cautious with the vain promises and focus on getting organic growth instead.
It’s because they know this is the steadiest route to real engagement coming from networking with customers.
And what platforms offer the largest pool of users you can engage with? That’s right, Facebook and Twitter.
Large user base also means high competition, so let’s go over some best practices that will help you make good use of your business account.
Just like preparing for a marathon or a race, setting your business for social media growth means you know you’re in it for the long run.
That further means you have to keep in mind what you stand for and what your expectations should be.
Here are a few principles to shape your mindset:
Now, let’s get to the part where you know what you need from social media, and you start to actually build your presence.
First and foremost, a social profile audit needs to be carried out. It will consist of:
Curating some articles, pictures or video pieces to distribute to your followers might not seem like rocket science. And indeed, it isn’t.
It only requires dedication and lots of practice. The latter is needed when you actually have to connect the content to the other elements needed for attaining its success.
First, here’s what you need to synchronize in order to get organic growth:
In the lines above, I’ve outlined a few ticks to check when starting off in the social media environment.
Now it’s time to sketch specific practices to follow on the two most mainstream social media sites.
First off, Twitter.
Here, it’s essential that you approach the following items correctly:
Facebook has broader uses than Twitter, so organic growth here can take a while to master.
That shouldn’t scare you off, though. On the contrary, challenge yourself and try to:
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