You know this: Facebook is one of the best means to promote your business online.
From sharing to liking and posting frequent content, there are many ways to benefit from the advantages this channel has to offer.
In this article, we will focus on a particular type of post: videos. Learn how to get Facebook video views working for you.
One of the best ways to leverage your video traffic is through high-quality how-to content.
Many users are drawn by tutorial videos that teach them something. There are plenty useful things you could share with your audience, depending on your business.
If appropriate, make a video that teaches people to craft something step-by-step. This will boost their trust and engagement. It will help them solve a practical matter on their own.
Your business profile might not allow you to share practical content. You can still get Facebook video views on your side by sharing knowledge.
Talk about the burning issues in your domain. For instance, you could offer a free consulting session or post an inspiring speech.
If you want to make the most out of your content, make it engaging.
One of the most effective strategies is entertainment. If you post a funny video, more people will rush to share it.
This is how most viral videos become viral. They count on people’s natural desire to laugh and have fun. If you can do this, you’ll also get Facebook video views full benefits.
The content you create should be promoted on multiple channels. Facebook allows you to correlate your posts with your blog.
Also, use the option “embedded post”. This will allow you to put public posts – by a Page or a person on Facebook – into the content of your website or web page.
This is not hard to do. You can get the embed code directly from the post itself.
Facebook’s effectiveness relies on sharing.
If you want to get more traffic and views, encourage shares and likes. Don’t shy to state your intention clearly. You can integrate this request in your post. At the end of your video, remind people to share. Make it more polite by adding the phrase ‘if you enjoyed this video’.
If you don’t want to be so straightforward, add it as a comment. Remind people that sharing is important to you in written.
These types of posts are more visible that regular ones. Their privileged position (near the about section) makes them stand out.
They are also emphasized through their size. You will see the featured video option in your video tab.
If you think your video has viral potential, feature it.
Take advantage of any available option to boost your page views. Featured videos are a good chance to draw attention promptly and help you gain more shares.
If these tips inspired you, start putting them into action today. Try each method and see what works better for your particular goals. Do you need further support to get more traffic and leads?