If a person decides to attend your webinar, that doesn’t necessarily mean they will stick with you until the end. Aside from preparing your presentation, you also need to figure out how you’re going to engage your webinar audience.
Engaging the people who attend will not only provide a good experience for them, but it will also increase your chances of making a sale.
Let’s see how you can engage your audience and make people stay throughout the entire presentation.
Have you ever clicked on an article which had an enticing title, but the content had nothing to do with it? You don’t want to be that person and trick your audience to attend your webinar using a click bait topic.
Don’t transform the webinar into a sales pitch. Not delivering on what you promised will hurt your credibility.
It’s important to respect your audience and their time.
If you over-deliver, then it’s even better. You’ll have the audience hooked until the end for sure. How can you do that? By adding a bonus tip, giving them a resource for free or additional information about a certain topic.
When you promote the webinar, your audience should already know the timeline. This will help them somehow prepare for the presentation because they’ll be aware of what is going to happen.
If you want to engage your webinar audience, then you need to give them a little taste of what they’re going to get.
First, you have to determine which speaker will talk about which topic. Also, in what order. Then, you need to think about the type of content you will present.
Whether it’s a case study or a tutorial you must not forget about the materials, you’re going to need to prepare for it.
Don’t forget to take into consideration the introduction, the ending and the Q&A session, aside from the actual presentation.
If you’re not doing the webinar alone, then you need to make sure the other speaker knows how to connect with your audience.
But what does this mean exactly?
It simply means that just a slideshare and a few bullet points won’t engage your webinar audience. As a host, you have to think of the presentation as a way of starting a conversation with them.
Take your audience on a journey, tell them about yourself and your experience and connect it to the webinar lesson.
If you want to pitch a product, then make sure you can connect it to a story in which you show how it helped.
To start the webinar on the right foot, you can create your survey right in the beginning. The questions have to be simple.
I recommend asking details about their background or experience with the topic and perhaps even their job title. Or how they came across your webinar.
There are many tools which offer the option of creating the survey during the webinar.
More and more business owners and marketers host webinars these days. It’s an interactive and fun way for audiences to learn something new in less than one hour.
If you plan to host your own webinar, then I hope you will use these tips to engage your audience and get their attention.
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