The last year’s just over and marketers already think about their strategy for the next year. If you work in this field, one of the toughest decision you have to make involves your marketing strategy choice.
Are you struggling to choose between email marketing and social media marketing? Here are some basic facts to help you make the best choice.
Nowadays everyone uses social channels. There’s no doubt about this. Think about how many of your friends have at least a Facebook account. These platforms do more than just helping people keep in touch.
Social media is the most accessible tool to promote your brand. It allows you to spread awareness cost-free. Besides, it also enables you to reach out to anyone out there. Your niche audience is never limited to a strict target audience.
Social media marketing is widely used due to its versatility. Social channels like Twitter, LinkedIn and Facebook are viable for any type of business. Moreover, they provide a large spectrum of marketing options. From Facebook ads, to simple tweets with link, there are countless ways to promote your services.
Since almost anyone out there can use it, it’s clear that social media is no rocket science. And the same can be said about email marketing. As digital marketing techniques, they are not hard to understand and implement.
Social platforms all work according to a particular set of rules. As soon as you create an account on one of them, you’ll start learning their peculiarities. The content you post and its length are variable. As marketers, we have to adapt to each channel specifications to achieve good results.
All your digital marketing efforts aim to generate more sales. However, this doesn’t happen overnight. It takes time before people know you and engage with your brand. This is where email campaigns step in.
Sending promotional emails helps you strengthen your brand’s reputation. This is a personal, hence more memorable approach. People might not be willing to say yes to your offer yet. But they will definitely know who you are and remember you.
If you want to make the most out of your email marketing strategy, polish your content. Emails allow you to send out any message you find suitable. Unlike social media, emails don’t limit your content to a specific number of characters. You are also free to add any pictures or attachments you might want, up to a considerable size.
The more you say, the easier you convince and convert. Emails allow you to promote your services as you like it. No rules, conditions or limitations included.
Emails are the best way to follow up with your prospects or clients. Most people check their email daily. They’ll be pleased to get a thank-you message from you, a special offer or a feedback request for your services. These are aspects that add a lot of value to your relationship with your current or future customers.
In conclusion, all the above arguments show us there is no right or wrong way. Both social media and email marketing are efficient digital tools. My advice is to mix them together and enjoy the best outcomes.
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