Best Tactics to Promote Your Video Content on Social Media

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In 2017, it seems all marketing analysts are on a mission – that of convincing you of the innumerable benefits of videos for your business. Well, they’re doing it for a reason – video marketing appears to be the new content marketing.

If you’re already in the same boat, you must be wondering what would be the best ways to promote your video content to achieve the best outcomes with the least costs.

Fortunately, there is no shortage of creative ways to do this. Plus, you achieve more than your initial scope – you get to work with your team in an imaginative way towards surpassing your competition.

If you fancy this scenario, read on and start designing your next moves.

Smart Trimming

Not all social media platforms are made equal – and this is a good thing.  

It means taking into account each profile’s specifics, you can use the same piece of content in different ways so as to cater it to the needs and preferences of your audience.

Let’s say you filmed a stunning promotional material – think about it as a pool of possibilities, of which I suggest only a few:

  1. For Instagram, you can extract 10-15 seconds out of it, as shorter content caters better on this mainly image-sharing platform.
  2. For Facebook or for a landing page, the same video source can be used to prepare a 3-minute item.

promote your video content

Other than that, you can also:

  • use bits of a clip to create launch teasers.
  • for lengthier video pieces, share the link to the full-length content alongside the teaser.
  • combine video with other types of content.
  • consider promoting a book or a channel with the video content available.
  • use it as embedded content for email newsletters – especially if you’re seeking to revive users’ interest for a product or for your brand.

Craft and Revamp

In a way, you could say video content is just like cats – it has several lives.

You only need to know how to discover them. Good thing there are quite a lot of tools helping you to revamp a video item – you can employ them to turn it into:

  • GIFs – this is an incredibly effective way to showcase your brand. You can use GIFfed video bits to present your team, their hobbies or the cool stuff the bunch of you do as a team. Followers enjoy discovering behind-the-curtain information and they’ll reward you with loads of social media signs of appreciation.
  • screen grabs – capture compelling moments in a video to display them as photos or albums.
  • quotes/tips – pair video with written pieces of wisdom and you’ll pretty much ignite the interest of your public. This practice is best suited to webinar or conference promotion, but it can really work on Instagram as well.
  • podcast it out – Turning video recording into podcasts is one of the most powerful vehicles when you want to promote your video content the right way. Your viewers may be busy people, but you can still keep them engaged by reconverting them into your listeners.

promote your video content

Promote Your Video Content like a Pro

That is, strive to be as professional as possible in your strategy.

Start by asking yourself “Why do so many large companies invest in high-quality video content on YouTube?”

Well, let me tell you – because their YouTube analytics look great. If you’ll pay attention to this part, you’ll notice YouTube is one of the smartest platforms to promote your video content.

Part social media networking, part search engine, YouTube makes for a smart investment on any business owner’s part.

Need more traffic & leads? Generate 500 leads or more in 60 days with my action guide for free.

About the Author glenn

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