One of the major problems for everyone that has an online business and is just getting started, is how to attract targeted traffic to their website. While traffic is important, attracting targeted traffic that will eventually convert into leads, is more important.
You can’t have one without the other. That being said, you can’t convert something you don’t have: visitors.
The first step to getting leads is to get targeted traffic on your site. Otherwise, your visitors will remain only visitors, because they will not represent your target audience.
Now that you’ve managed to attract targeted visitors to your website, it’s time to see how you can convert them into leads.
I’ve mentioned above that quality content is one way to do this because after you attract targeted traffic, your visitors will stay on your website longer. You can add calls to action on the most important pages, and in your blog posts that will entice the visitor to respond.
For example, you can ask your visitors to subscribe with their email address to receive your newsletter once a week, or to receive some lessons from you. They will be more likely to do so, because they’ve already spent some time on your website, and they consider you a valuable asset.
Also, aside from the subscribing option, you can insert a pop up, which will also require your visitors to leave their email address. By crafting the perfect message for your pop up, you will increase the percentage of those who are converted into leads.
To convert your targeted visitors into leads, you have to give them a reason to stay on your site, and then find a way to engage with them (like the ideas I mentioned above).
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