There are many options you can consider when thinking about running paid advertising campaigns. But if you’re looking to reach as many potential customers as possible, Facebook Ads is the way to go.
But before you actually start investing money in your campaigns, you should know what Facebook Ads tools can help you get better results without wasting your budget.
Which is exactly what you’ll find in the following lines.
While it may seem a bit redundant, you can’t get started with your advertising campaign without this tool. It is, basically, the interface where you set up everything – from ads to billing and reports.
Facebook Ads Manager is absolutely free, although it may take you a few days to get used to everything. Luckily, Facebook has done a great job on making everything user-friendly.
WordStream offers a suite of tools for online advertisers – some free, most paid. Their expertise is well established, so you can’t go wrong.
WordStream Social Ads help you go beyond the functionality you’re used to. Additionally, it is available as a standalone tool as well, so you don’t need to get their entire suite.
It gets you individualized recommendations. so you know when to boost a post, what audiences to target, how to optimize your ads and more. Prices start at $59 per month.
Just like the previous tool, HootSuite has multiple offers for online marketers. One of them includes Facebook Ads functionality.
Hootsuite is one of the most versatile Facebook Ads tools and it is ideal for those new to advertising on Facebook.
The tool allows you to automate your ad creation, after just some initial setup. The software will evaluate your Facebook pages’ content to determine what is performing strongly.
Next, HootSuite creates ads based on that content and data. It is a good introduction to Facebook advertising and it will help you get the most out of your budget. Prices start at $9.99 per month when opting for annual plans.
You may feel a bit discouraged if you’re looking for Facebook Ads tools and all you see is above your budget. Luckily, not all tools are paid.
SocialStats is actually an iPhone app created by SocialAdsTool which you can download for free.
It doesn’t specifically address your ads, but rather helps you identify the right audience. It is a great insight, especially when you get started working on buyer personas.
Use SocialStats to find out, for example, how many users of a certain age range in your area are interested in your niche.
Mid-size businesses rely heavily on customer relationship management platforms to see success from their marketing campaigns.
Driftrock is a professional tool which allows you to connect the data in your CRM to your Facebook presence. You can then combine the two to create highly targeted campaigns throughout the entirety of the customer lifecycle.
Another great feature is the ability to set-up triggers for your ads. It means you can have instant timely campaigns, when certain conditions are met, or dynamic campaigns. The triggers include weather patterns, results of major sports events and much more.
Pricing isn’t mentioned on their website, so you’ll need to get in touch with the team behind Driftrock to get a quote.
There are countless more Facebook Ads tools you can use to get more out of your paid advertising campaigns. The ones you have read so far are just five of the best and the most popular ones.
Be sure you use them wisely and actually turn your work into something both more enjoyable and more profitable.
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