4 Ways to Build a Personal Brand with Social Media

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Social media is one of the strongest tools used in digital marketing – we know this. And it shows no signs of slowing down.

Every event, product or interesting information is shared on social media. These channels are more than a socializing mean.

Thanks to its increased popularity, social media can also help you build a personal brand.

Here are four ways to do this fast and easy.

1. Make Sure Your Brand’s Name Isn’t Taken

Do you want to earn money online and become an authority in your domain? Then start by checking your name’s availability.

Is there anyone else using the same name on most important social media platforms?

build a personal brand

If the answer is yes, start thinking about a different one. If the name is available, take advantage while you still can.

Create accounts on all major platforms like Facebook, LinkedIn, Twitter, Pinterest or Instagram.

Even if you don’t plan to use all of them right away to build a personal brand, it’s good to know your name’s safe.

No one else will use it, and you can always go back to these accounts later. Multiple social media channels will enhance your online visibility.

2. Ensure Your Brand Looks the Same on Your Different Social Networks

If you want to grow your online popularity, you have to create a familiar look.

The visual aspect of your social media profiles is crucial. You have to consolidate a strong image and promote it across all your accounts.

Different visuals could deter people from making a connection between your different profiles. They may think they’re dealing with a different brand on each platform.

Here are some tips that will help you maintain a consistent brand identity across social networks:

  • Use a unique profile image on each social platform.
  • Use the same palette of colors to consolidate your look.
  • Design a logo and post it on all your accounts.

build a personal brand

3. Show the Same Brand Personality on All Social Platforms

When you keep in touch with your followers, try to answer similarly on each channel.

Use the same attitude and ways of expressions. This will contribute a lot to building a personal brand online.

People will relate easier to you as they become more familiar with your brand’s personality. The first thing to help you consolidate this image is your goal. What do you want to gain? Is it:

  • likes
  • views
  • more clients?

As soon as you know what you aim for, your brand personality will start to develop. It’s important to keep up the same tone along the way.

If you’re friendly and funny on your Facebook account, reflect these traits on the rest of your social profiles as well.

4. Maintain a Constant Presence to Build a Personal Brand with Social Media

A successful social media strategy implies time and effort.

If you want to enjoy the full benefits of this advertising method, be as active as you can.

You have to check your social accounts daily and post constantly. The more you give, the more you get. Regular posts will boost your reputation and help you get more likes and followers.

Even if it’s just a photo or a short thank you comment, post something every day. This will help you build a personal brand online faster.

Over to You

Are you ready to start taking steps towards getting more people to know about your brand?

Then start working on your social media strategy right away. Implement the tips highlighted in this post.

Remember: Social media networks represent a huge virtual market where everybody has a chance to sell their product or services and establish a name for themselves.

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