3 Uncharted Social Media Platforms You May Not Be Using and Why You Should

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Juggling with social media platforms for a business may well be similar to taking photos. There’s unlimited access to resources, but not everyone knows how to get a stunning final effect.

This is especially the case with those who are eager to get immediate results and create profiles on every platform they can find. But just like photography, the social media presence of an eCommerce needs the proper filters.

To be more exact, you need to ask yourself questions like:

  • Which are the social platforms your target audience hangs on?
  • What is your ultimate goal for your social media presence – sales boost or trust/brand building?
  • Are the social media platforms of your choice sustainable within our budget?

If the answer to the first question contains only Facebook, Instagram or LinkedIn, it’s time you find out about lesser known platforms where you can build a presence easily.

1. Fancy – Shopping with Social Media Impact

We’re all familiar with online shopping platforms like eBay or Shopify. But how about social shopping platforms? Would you fancy promoting your products on a funnel that resembles Pinterest rather than Amazon?

If so, it’s time you knew about Fancy – the social shopping platform where retailers can upload product photos.

So, how does Fancy work?

Users are offered a curated collection of product photos they can ‘fancy’. Once an item is Fancy’d, it can be bought directly from several stores by using the ‘Buy it’ button. Also, you can have access to users’ collections of Fancy’d items and examine what their preferences are.

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Do you think Fancy is a niche platform? Think twice – it’s in fact quite widely used, with over 11 million users and counting.

“Part store, blog, magazine and wishlist “, as they call themselves, Fancy is a concept that meets both social needs of users and promotional purposes of retailers. The secret is to package your products as visually appealing as possible.

2. Periscope – Live Video Meets Business

The reign of the visual has long been established in the marketing world. So, the question is which visual marketing approach is best?

A possible answer is Periscope, as it is one of the most visible networks for social video sharing.

The key with live video sharing is that it allows you to appear more personable to your prospects.

People like to be participants. Periscope toys with this evidence and allows users to tune in once they get notification of live events. They can even invite their friends to your conferences, user feedback or even webinars.

The immediate result? Expanded reach. 

Beyond engagement numbers, you can use Periscope as customer service tool. Organize Q&A sessions users can easily have access to. Plus, it saves you a great deal of time and resources.

If you decide live broadcast is tailored to your business profile, Periscope may be a solid link within your marketing strategy.

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3. Medium – One of the Uncanniest Social Media Platforms

You may have read at least one article on Medium. Then why is it on this social media platform list? 

Medium is basically a curated blogging platform wherein users can like and share the pieces of content you find valuable. That makes it work like a social media site, only focused on content sharing.

And content publishing.

Yes, you can also post content – just like other business owners and influencers. But why do they do it? What do they stand to gain?

  1. exposure within your industry
  2. built-in targeted audience
  3. business connections
  4. real engagement – you actually get to see how much of your articles are read
  5. stay in touch with hot topics within your industry

The key practice is that if you design really useful, hands-on content, the readers can’t help but share forward.

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